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Social media marketing strategy, content, paid social, and community management for scaling companies in Orange County and Southern California. Built around your audience. Measured by growth.
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Social Media Services
What we manage for you
The Offer
Most brands treat social media as a publishing obligation rather than a growth channel. They post because they feel they should, measure success by follower count, and wonder why none of it converts. The tension between paid media and organic marketing is where most brands lose efficiency — the right answer is almost always both, in proportion.
Flightdeck social media engagements cover both sides of that equation. On the organic side: content strategy, platform selection, posting cadence, creative production, and community management. On the paid side: Meta, Instagram, LinkedIn, and TikTok advertising designed to reach new audiences and retarget engaged ones. We build the two programmes to reinforce each other rather than running them as separate workstreams with separate KPIs.
Content is produced natively for each platform rather than adapted from a universal template. Reporting covers organic reach and engagement alongside paid CAC and conversion rate — so you see the full picture of what social is contributing to the business.
Where We Work
Product lends itself to social content but existing posts aren't generating meaningful reach or engagement. Need a content strategy and production process that actually builds an audience.
Company page exists but isn't generating inbound interest. Need a LinkedIn strategy that positions the company and its leadership as credible voices in the category.
Running Meta and Instagram ads internally but seeing rising CPMs and declining conversion rates. Need specialist management and creative testing to restore efficiency.
How It Works
Audit and Strategy
Audit existing organic performance and paid account structure. Define channel mix, content pillars, audience strategy, and the KPIs that connect social activity to business outcomes.
Content and Campaign Build
Build 30-day content calendar. Launch or rebuild paid campaigns with proper creative testing framework and audience architecture. Both programs designed to reinforce each other.
Management and Reporting
Daily community management on active channels. Weekly paid campaign optimization. Monthly reporting across organic and paid that ties social performance to acquisition and revenue metrics.
Common Questions
Platform selection should follow your buyer, not the platform's popularity. Instagram and TikTok are most effective for consumer brands with visual products. LinkedIn is the highest-ROI platform for B2B professional services. Facebook's organic reach has declined significantly but its advertising platform remains powerful for targeting specific demographics. We don't recommend platforms because they're trendy — we recommend based on where your specific audience spends time and where the data says they convert.
Organic social management retainers typically run $3,000–$8,000/month depending on channel count, content volume, and community management requirements. Paid social management is additional and typically ranges from $2,000–$5,000/month in management fee on top of ad spend. Full-service programs covering both organic and paid on two to three channels run $6,000–$15,000/month.
We measure social ROI differently by channel. Paid social is measured against CAC and ROAS using proper attribution. Organic social is measured through leading indicators — reach growth, engagement rate, profile visits, and link clicks — as well as downstream signals like branded search volume increase and referral traffic to the website. We don't report follower count as a primary metric because it rarely correlates with revenue.
Yes. Community management — responding to comments, DMs, and brand mentions — is included in full-service social media engagements. Response time and tone guidelines are established during onboarding and all community management is conducted within the brand voice and escalation protocols your team approves. For brands with high volume, we offer community management as a standalone service separate from content production.
Request an Analysis
Fill in a few details below. If there is a fit, the team will be in touch within one business day to schedule your session.